https://www.fanniengo.com/welcome daily 1.0 2026-01-10 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/06f23ba7-18e3-4f87-9e16-e9ea25c2713f/Chewy+thumbnail.png UX Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592279690124-5KME0EEYSFA3KKT0WREY/cherryst_thumbnail_2.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483014956-LWD99WXQM9YZZSH0L1IQ/DSC01458_edit.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618436666920-TTTAWCZK2F3SLT1P9Y75/driptea_thumbnail1.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592588645891-RKE0MN7UI0TT36H8QY0P/amazon_gracehopper2018_thumbnail_2.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1619801314354-OFN8QRYSAX6CVB1JV9EV/samson_thumbail-1.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592279764278-W5NSSMT023B8QFS61GNC/thelocalnew_thumbnail_1.jpg UX Design https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1589755274154-FZFMFNXHAWM9I9670980/cherry+street+banner.jpg UX Design https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png UX Design https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1493746032449-CRW72DLOPXQ5D6Q8O4FQ/bio-extended.jpg UX Design https://www.fanniengo.com/cherry-street-coffee-house-1 daily 0.75 2021-05-14 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360347537-9OBO8I4V92K9JT0ZS1FT/p3_iphone11pro_mockups.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592858257447-O6SWJN2VSGJ720ZQQJV0/cherryst_sign.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581821476925-K9L6XO02T09ISNOCG6VA/o-4.jpg Cherry Street Coffee House - CLIENT Cherry Street Coffee House is a local coffee chain in Seattle. They pride themselves in pioneering the Seattle coffee scene for over 20 years, which is now known as the “Mecca of Coffee”. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581812259560-FI7D5XO5GCWCOP7I15JL/p4_old_app_ss1.jpg Cherry Street Coffee House Current state https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582087509553-Q5YZF33GG3AIS5RZCTRB/everett_headshot.jpg Cherry Street Coffee House UX Research and persona done by Mark Hwang https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587501312566-DBDI39CVHTDKECPL9ZX3/woods-coffee-logo.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587501328304-YSSUJLPEQJA7716DY3WP/Coffe_bean_logo.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587501562669-B96MNI34PMPZSVWPZMB6/get-glimpse-subways-brand-new-logo-branding.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587501991683-IQ9TZBUW4O4R0K5514XI/panera-bread-logo.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1589564566726-07G1WDGRYCSZK6432MFO/p3_iphone11pro_mockups_annote5.png Cherry Street Coffee House Proposed State https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586547323436-T8VT4YOC4BVUF4J1LJM6/p4_old_app_ss2.png Cherry Street Coffee House Current State https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House - LOCATIONS https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House - MENU https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House - REWARDS https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House - CREATE ACCOUNT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House - CHECKOUT https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586488288623-A0ABCY98CF0CGW4D2LXS/p3_SUSscore1.png Cherry Street Coffee House - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586488012793-Z0ZLRSE59ULSX34UND4C/Cherry+St+Coffee+Site+Map.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592870576307-Z7FDMGY1G0850W5420K1/20200105_103227.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592871260772-PBJ30O6E39QS6KW3CJ9S/cherryst_storyboard.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593453484160-9ITZB7OT248Y4LMV4LE5/cherryst_REWARDS_annotate2-01.png Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House - LOCATIONS https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House - MENU https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House - REWARDS https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House - CREATE ACCOUNT https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House - CHECKOUT https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593453458009-7UE0DYFOHXRMGFDUXNNR/cherryst_MENU_annotate2-01.png Cherry Street Coffee House Proposed State https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586398624086-9MIGV7VFILZD4CTJWO0A/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586401739064-62H7HWRV1HLY6ZPV95E4/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402454640-3R1VKYQRQA9RC66PNIID/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402454640-3R1VKYQRQA9RC66PNIID/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402454640-3R1VKYQRQA9RC66PNIID/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586401739064-62H7HWRV1HLY6ZPV95E4/light_gray_bg1.jpg Cherry Street Coffee House https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Cherry Street Coffee House https://www.fanniengo.com/thelocalnews-1 daily 0.75 2022-01-20 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581558432991-RV5PN9T6A2UXZ3L1457N/1st-cherry.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591916778296-UKY814K9BIVBM4HW2GEL/news+feed_browswer.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591916786543-J5QTFU3SQ0VHVOVS9U11/news+article+support_browser.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591916793187-AQWVC1Y26JXO7PKT5A83/journalist+profile_browser.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582065529747-NU41JCRFQSVPYTGK3URH/p4_persona_only.jpg theLocal.news - PERSONA UX Research and persona done by Cris Gutierrez https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587504080821-S0OSCGEGTNK43P8FZJG1/BBC_logo.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587504091831-54PASAAYIJC5M5RSHQ9A/nprlogo_rgb_whiteborder_custom-7c06f2837fb5d2e65e44de702968d1fdce0ce748-s800-c85.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587504092869-Y5VZPWZBKVMRXFJG8250/reddit-logo.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581463341214-9G0O7X9DAQKXDS2S1GSM/Screen+Shot+2020-02-11+at+2.55.11+PM.png theLocal.news - Wikipedia https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581463352033-DFH3V50FJ5D1OE82ISNQ/Screen+Shot+2020-02-11+at+2.53.26+PM.png theLocal.news - Reddit https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581463357144-AKKBAT9TNI988UCXTBYF/Screen+Shot+2020-02-11+at+2.54.11+PM.png theLocal.news - NPR https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581463467688-K49RA4ZY8L5YY1XLXKWN/p4_competitors1.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1587504363541-1M3HMDUFD1ERBMTM6JCV/theLocalNEWS+user+flow_021820.png theLocal.news - USER FLOW I created this user flow to help me understand which pages I will need to sketch and wireframe out for the prototype. A couple of task flows are included in this user flow because this is a whole new concept design and need to try to tackle as many flows as we can. This helps me fully prototype a more robust design to present to the client on how we can solve this problem on online news. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817139477-LS7G5LK6MI1F2X6GS8QT/83750046_184790675920094_2261739600663805952_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817213304-SE65HU02V0V6AIKQ1UP3/84078079_491912484851734_7974931344348151808_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581818223498-HDQVRPS7K1U7LMETSBNM/84267550_500249974026840_6424843901663707136_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817415928-N2S1QXSTCUX0DY5RZSGE/84402179_184883576210593_4987818844526477312_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817703954-IYHYC3NFAZZ0NIWHNR1H/84532092_810482296133552_1464083746239021056_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817893760-5GSTXW8JUVZ1J7JYBDB6/83904871_467709850802452_9214752333844447232_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817992773-UUBSJ7FJIG1H0SOZ6QMC/84230624_169005881089829_5965093667243819008_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581818158126-JQJXZZX1ELZ9MS71IDIM/84330581_637064440170829_9052433768698085376_n.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581557545757-7S3I90TEOBYEVVG5BYSF/p4_wireframe_flow2.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945467918-XDBW289NC6ZUP6NPP3DJ/news+feed+tags+selected_border.jpg theLocal.news - NEWS FEED https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945499319-Y9X1PD8HV3A6HVKU9LTF/news+article_border.jpg theLocal.news - NEWS ARTICLE https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945522511-DA1NTVII6GAOAI9J8JIR/create+account+only+filled_border.jpg theLocal.news - CREATE ACCOUNT/SUPPORT https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593042935136-WZ04FOV53J70IS2R6MZN/thelocalnews_article_annotate1.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593042866724-RZ4L9IPP22UG17CETEBS/thelocalnews_home_annotate1.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591914542276-E942Y383JT63Z57LU4T5/news+feed+tags+selected_border.jpg theLocal.news - Home / News Feed https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591914813914-AJZGZJQ8HKN698R4OENN/news+article+support_border.jpg theLocal.news - Article Page https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593124417158-VUM939NSKV4VD6QCOY5I/journalist+profile+support+thank+you_border.jpg theLocal.news - Journalist Profile https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581824642260-BIUYNLV1JLWNZHFVK9QD/p4_SUSscore_graph.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583189433036-CJ9GXLI91PPSAMR20WWP/IMG_6993.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581720983528-2MZOWJE5A8RAPEMBBMLQ/p4_SUSscore.png theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402454640-3R1VKYQRQA9RC66PNIID/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402376376-FPF15Q5N93TFPJOHQXI4/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402376376-FPF15Q5N93TFPJOHQXI4/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402376376-FPF15Q5N93TFPJOHQXI4/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586402376376-FPF15Q5N93TFPJOHQXI4/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586401739064-62H7HWRV1HLY6ZPV95E4/light_gray_bg1.jpg theLocal.news https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586401739064-62H7HWRV1HLY6ZPV95E4/light_gray_bg1.jpg theLocal.news https://www.fanniengo.com/intenza-2 daily 0.75 2020-07-01 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705522601-LQLR2GGOJ27HNY2OUBO2/view_1-1_121916.JPG Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705662791-BIFZKRJ4D8YLQ4JVIKB9/DSC01462_edit.jpg Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1574135017960-137M1FLIOEFR9XWKQUG6/view_4-1_121916.jpg Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1574274430159-RNNFM5F2MVSTQENK67UQ/view_4-1_121316.JPG Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705619128-5FZMJPMMDXYQPXNC41CT/view_8-1_121416.JPG Intenza With so many companies at the show hall Intenza are competing with, a simple yet impactful wayfinding sign with the brand would be ideal to draw attention. It would stand out from the rest as it would be one of the largest and prominent signage in the show hall. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705662791-BIFZKRJ4D8YLQ4JVIKB9/DSC01462_edit.jpg Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705694247-ZBAJOQTD0L5X6V91IU4J/DSC01458_edit.jpg Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705752231-56QNF2EMKV2FXD4NM1NZ/DSC01468.JPG Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705732721-GS8IGFO2MMRMP1M9A7PZ/DSC01474.JPG Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Intenza https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Intenza https://www.fanniengo.com/amazon-ghc-18-2 daily 0.75 2024-08-02 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553704660600-LFQENW5VE4RPYZXCVE5J/amazon_gracehopper2018_1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553702511532-D0CG7WJ76RB8MFPW60HG/amazon_gracehopper2018_CAD_V1_032619.jpg Amazon (GHC '18) Design Draft #1 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553704660600-LFQENW5VE4RPYZXCVE5J/amazon_gracehopper2018_1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553704708413-B0XWMY4VKNLD6GTJNGRV/amazon_gracehopper2018_2.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553703707312-3ZYRX4KIV9STAQAR4WAY/amazon_gracehopper2018_CAD_FINAL_032619.jpg Amazon (GHC '18) Design Draft #3 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705040988-MDULS8SOY7JCP5GIWENL/amazon_gracehopper2018_CAD_V2_032619.jpg Amazon (GHC '18) Design Draft #2 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592605055448-75YKC9UT3RBXWY6N3VJZ/amazon_PNG13.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592854656205-HCXAOUPBML26AV3P9Y5B/amazon_concept_sketches_edit.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1592855159696-YOBFF7AT0AXVL2O9WG7F/amazon_showfloor_edit.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593485047127-Y7K67C8ECN6IU962A2Q4/amazon_gracehopper2018_CAD_V2_032619.png Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553711714653-4RYMQ933L9H2LEY0B880/amazon_gracehopper2018_image1_032619.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593485021784-W9NOG7PAT0AEXKIZQB92/amazon_gracehopper2018_CAD_V1_032619.png Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1593485066373-2NIZWSC8XY3CJ8EUF6NT/amazon_gracehopper2018_CAD_FINAL_032619.png Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553704660600-LFQENW5VE4RPYZXCVE5J/amazon_gracehopper2018_1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553704515357-GPVBE4VBQV7YN7AZNYG5/amazon_gracehopper2018_2.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Amazon (GHC '18) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Amazon (GHC '18) https://www.fanniengo.com/quorum-2 daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553714236388-6TQ52BZT4LBGYFA23MT0/quorum_concept1_032719.jpg Quorum https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553713877202-RGLLPEXDONM6DVC28EZQ/DSC01649_edit.jpg Quorum https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553713940704-HXN44WRSRFVHQMEE8GCJ/DSC01642_edit.jpg Quorum https://www.fanniengo.com/district-hq-2 daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879819161-OENP1EGQWLY0B8QE1NQJ/lobby.jpg District HQ https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879803555-04C1D4WNNDTT8J83QTQ5/office_floor_plans1.jpg District HQ Half pipes and empty pools were used as inspiration styles to enhance the laid back work environment and lifestyle https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879851854-MTUX3ND9C5XP2TO393V8/office.jpg District HQ https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879791118-Y6DP9AWDRNYAMDJ9M6XI/IMG_8112.jpg District HQ https://www.fanniengo.com/district-retail-store-2 daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879920058-4KHNAB4GPJOS15UBE068/IMG_8106.jpg District Retail Store https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879937605-KF3QHVVG7OUKFQ9AGH12/store.jpg District Retail Store https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553879948003-8APNJCHQXSH05RNUWKOW/retail_back2.jpg District Retail Store https://www.fanniengo.com/wii-gaming-station-2 daily 0.75 2020-06-30 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881010483-8812F7X1PA0R3HZEQB61/wii_side.jpg Wii Gaming Station https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553880998014-XCE5BF0B4SOHDBFEUPP6/wii_front.jpg Wii Gaming Station https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553880988665-0Q48FAGFO3YTDS9Q2LHI/wii_corner.jpg Wii Gaming Station https://www.fanniengo.com/klik-1 daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881179575-F83LF9WH4O9M94P89XPC/klik_front.jpg klik https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881189587-CLBQN1VRYP1EC78WXQTO/klik_left.jpg klik https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881199031-BFJ4J968RREJMTXCUQXA/klik_right.jpg klik https://www.fanniengo.com/fox-fury-2 daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881674545-YZOBC5LTVIFC0H0ZUGOB/foxfury_10x30_2.jpg Fox Fury https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881684547-TL63RIPCK9NAKWWJATSV/foxfury_10x10_2.jpg Fox Fury https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881663954-REG9CMG5PSFN6GJ366KK/portfolio_pages_foxfury_2.jpg Fox Fury With the budget constraints the client has, they wanted the ability to re-use all assets every year if possible. The challenge was the booth size and footprint varies at each separate events. With that in mind I had to design 20’x20’ booth that can be scaled down to a 10’x20’ and 10’x10’ booth configurations without having to reproduce new assets every year. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553881653279-ZB5TU4R6WA7ZB8SSUNQA/portfolio_pages_foxfury_1.jpg Fox Fury https://www.fanniengo.com/drip-tea daily 0.75 2021-05-14 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618271318812-1VMV414SG59NED6A4C06/driptea_home_browser.png Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618270946384-7HZC7TY7A9NDAXICIO7X/driptea_menu_browser1.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618256692571-UHZ85YF4CSWLY09TENM9/driptea_logo.png Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618435602391-21QFY0SMLSBTMQL97Y1S/driptea_site_portfolio1.png Drip Tea Old website https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618259857934-2G16MZBWHN9MOKLRZJ9N/driptea_prototype_figma.png Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618261298325-0SJPDHT3MNURKQ8B4ZGW/driptea_sketch_landing.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618263363499-9ELDP4E4UEXEX76IQU2C/driptea_sketch_main1.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618261198547-SR8ARUSQMWOQPTNU2FIY/driptea_sketch_main2.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618261203233-PMTCOPGN8KXLXMMYU69K/driptea_sketch_main3.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618263002498-R5KBTR13U4CT1CVXE89D/driptea_sketch_menu.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618267568609-HM3T3F0HAFPZBYYMM0BP/driptea_sketch_merch.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1618426118328-2GU5YQYZSQ16LMTGYZA4/dripteacompetitors1.png Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Drip Tea https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591251744780-660RLN7C3RJIYU1FZDTF/light_gray_bg1.jpg Drip Tea https://www.fanniengo.com/contact-1 daily 0.75 2024-09-12 https://www.fanniengo.com/cherry-street-coffee-house-top-1 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581821476925-K9L6XO02T09ISNOCG6VA/o-4.jpg Cherry Street Coffee House TOP (Copy) - CLIENT Cherry Street Coffee House is a local coffee chain in Seattle. They pride themselves in pioneering the Seattle coffee scene for over 20 years, which is now known as the “Mecca of Coffee”. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582087509553-Q5YZF33GG3AIS5RZCTRB/everett_headshot.jpg Cherry Street Coffee House TOP (Copy) UX Research and persona done by Mark Hwang https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581457676247-HFRC1IPF5KHD3RJ8OROB/p3_SUSscore.png Cherry Street Coffee House TOP (Copy) - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354230944-BX1PWXM5MR4YVSBL9J5Z/Cherry+St+Coffee+Site+Map.jpeg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House TOP (Copy) - LOCATIONS (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House TOP (Copy) - MENU (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House TOP (Copy) - REWARDS (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House TOP (Copy) - CREATE ACCOUNT (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House TOP (Copy) - CHECKOUT (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360451445-VHW14NINGCU6VIRZT5XO/1st-cherry.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House TOP (Copy) - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582088998333-8JPELH517ETP94EFU81R/p3_iphone11pro_mockups_annote4.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360347537-9OBO8I4V92K9JT0ZS1FT/p3_iphone11pro_mockups.png Cherry Street Coffee House TOP (Copy) Proposed state https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581812259560-FI7D5XO5GCWCOP7I15JL/p4_old_app_ss1.jpg Cherry Street Coffee House TOP (Copy) Current state https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House TOP (Copy) https://www.fanniengo.com/cherry-street-coffee-house-top-3 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360347537-9OBO8I4V92K9JT0ZS1FT/p3_iphone11pro_mockups.png Cherry Street Coffee House TOP (Copy) Proposed state https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582087509553-Q5YZF33GG3AIS5RZCTRB/everett_headshot.jpg Cherry Street Coffee House TOP (Copy) UX Research and persona done by Mark Hwang https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581457676247-HFRC1IPF5KHD3RJ8OROB/p3_SUSscore.png Cherry Street Coffee House TOP (Copy) - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582088998333-8JPELH517ETP94EFU81R/p3_iphone11pro_mockups_annote4.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581812259560-FI7D5XO5GCWCOP7I15JL/p4_old_app_ss1.jpg Cherry Street Coffee House TOP (Copy) Current state https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360451445-VHW14NINGCU6VIRZT5XO/1st-cherry.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581821476925-K9L6XO02T09ISNOCG6VA/o-4.jpg Cherry Street Coffee House TOP (Copy) - CLIENT Cherry Street Coffee House is a local coffee chain in Seattle. They pride themselves in pioneering the Seattle coffee scene for over 20 years, which is now known as the “Mecca of Coffee”. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House TOP (Copy) - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354230944-BX1PWXM5MR4YVSBL9J5Z/Cherry+St+Coffee+Site+Map.jpeg Cherry Street Coffee House TOP (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House TOP (Copy) - LOCATIONS (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House TOP (Copy) - MENU (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House TOP (Copy) - REWARDS (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House TOP (Copy) - CREATE ACCOUNT (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House TOP (Copy) - CHECKOUT (Copy) (Copy) https://www.fanniengo.com/cherry-street-coffee-house-card-sort-2 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582088998333-8JPELH517ETP94EFU81R/p3_iphone11pro_mockups_annote4.png Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House CARD SORT (Copy) - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581457676247-HFRC1IPF5KHD3RJ8OROB/p3_SUSscore.png Cherry Street Coffee House CARD SORT (Copy) - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354230944-BX1PWXM5MR4YVSBL9J5Z/Cherry+St+Coffee+Site+Map.jpeg Cherry Street Coffee House CARD SORT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House CARD SORT (Copy) - LOCATIONS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House CARD SORT (Copy) - MENU (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House CARD SORT (Copy) - REWARDS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House CARD SORT (Copy) - CREATE ACCOUNT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House CARD SORT (Copy) - CHECKOUT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://www.fanniengo.com/cherry-street-coffee-house-competitors-2 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354230944-BX1PWXM5MR4YVSBL9J5Z/Cherry+St+Coffee+Site+Map.jpeg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House COMPETITORS (Copy) - LOCATIONS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House COMPETITORS (Copy) - MENU (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House COMPETITORS (Copy) - REWARDS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House COMPETITORS (Copy) - CREATE ACCOUNT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House COMPETITORS (Copy) - CHECKOUT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582088998333-8JPELH517ETP94EFU81R/p3_iphone11pro_mockups_annote4.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House COMPETITORS (Copy) - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581457676247-HFRC1IPF5KHD3RJ8OROB/p3_SUSscore.png Cherry Street Coffee House COMPETITORS (Copy) - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://www.fanniengo.com/cherry-street-coffee-house-competitors-3 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581457676247-HFRC1IPF5KHD3RJ8OROB/p3_SUSscore.png Cherry Street Coffee House COMPETITORS (Copy) - RESULTS With every user testing, we had each user rate on the usability of the app with the System Usability Scale. For each round we tested three participants, with a total of four rounds. The overall average scoring went up based on the task of going on the app, searching for the menu item, creating an account for the rewards program and checking out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354230944-BX1PWXM5MR4YVSBL9J5Z/Cherry+St+Coffee+Site+Map.jpeg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581363352512-J6RWQ5YH0JIN94GD1XC9/ui_styleguide_all.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582088998333-8JPELH517ETP94EFU81R/p3_iphone11pro_mockups_annote4.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582840294813-5OW3P0VNBKTOPSXLYKA6/p3_competitors2.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928592393-22KZAF4OJ572WVCHSY6Z/p3_iphone11pro_mockups_LOCATIONS1.jpg Cherry Street Coffee House COMPETITORS (Copy) - LOCATIONS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928650170-QFYUFZWV5SQ7MZWA35XH/p3_iphone11pro_mockups_ORDER1.jpg Cherry Street Coffee House COMPETITORS (Copy) - MENU (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928692158-UQD6T5ZOJY04LAYEX3XM/p3_iphone11pro_mockups_REWARDS1.jpg Cherry Street Coffee House COMPETITORS (Copy) - REWARDS (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582928740665-Y783123C7JFF9E1K5BD2/p3_iphone11pro_mockups_CREATEACCOUNT1.jpg Cherry Street Coffee House COMPETITORS (Copy) - CREATE ACCOUNT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583117329992-G1B51NEZSH5JN9I2FXSC/p3_iphone11pro_mockups_CHECKOUT1.jpg Cherry Street Coffee House COMPETITORS (Copy) - CHECKOUT (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582839983374-FWNZCKN7ELK2229POHH1/p3_iphone11pro_wireframes4.png Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581354175390-T5DX8XCO26IOUYX81AXX/20200106_124959.jpg Cherry Street Coffee House COMPETITORS (Copy) - CARD SORT After gathering and analyzing the research and understanding the persona’s needs and pain points, I did an open card sort where users categorized what made sense to them. I have omitted some navigations and added in extra navigations such as “rewards program” and “promotions” as this is what the research has pointed out. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360815151-CUEL9LO1BQU6D8E6TPR6/20200106_124939.jpg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360980415-T53UUGTZGBNYGH6UG625/20200106_132224.jpg Cherry Street Coffee House COMPETITORS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581360994768-W01C7H89P0AKBHB8ZU00/20200106_133345.jpg Cherry Street Coffee House COMPETITORS (Copy) https://www.fanniengo.com/thelocalnews-client-1 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817139477-LS7G5LK6MI1F2X6GS8QT/83750046_184790675920094_2261739600663805952_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817213304-SE65HU02V0V6AIKQ1UP3/84078079_491912484851734_7974931344348151808_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581818223498-HDQVRPS7K1U7LMETSBNM/84267550_500249974026840_6424843901663707136_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817415928-N2S1QXSTCUX0DY5RZSGE/84402179_184883576210593_4987818844526477312_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817703954-IYHYC3NFAZZ0NIWHNR1H/84532092_810482296133552_1464083746239021056_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817893760-5GSTXW8JUVZ1J7JYBDB6/83904871_467709850802452_9214752333844447232_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581817992773-UUBSJ7FJIG1H0SOZ6QMC/84230624_169005881089829_5965093667243819008_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581818158126-JQJXZZX1ELZ9MS71IDIM/84330581_637064440170829_9052433768698085376_n.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582089246002-AWUAXKQ3LGG9XO993U49/p4_imac-mockup_newsfeedtag2.png theLocal.news CLIENT (Copy) - Home/News Feed (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582089360854-WHOSF2K6WS7UQH02JPJU/p4_imac-mockup_newsarticle2.png theLocal.news CLIENT (Copy) - News Article (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582089461020-FWQUUL5OYGO9GKDM3U4Q/p4_imac-mockup_journalistprofile2.png theLocal.news CLIENT (Copy) - Journalist's Profile (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581557545757-7S3I90TEOBYEVVG5BYSF/p4_wireframe_flow2.png theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581824642260-BIUYNLV1JLWNZHFVK9QD/p4_SUSscore_graph.png theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1583189433036-CJ9GXLI91PPSAMR20WWP/IMG_6993.jpg theLocal.news CLIENT (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945467918-XDBW289NC6ZUP6NPP3DJ/news+feed+tags+selected_border.jpg theLocal.news CLIENT (Copy) - NEWS FEED (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945499319-Y9X1PD8HV3A6HVKU9LTF/news+article_border.jpg theLocal.news CLIENT (Copy) - NEWS ARTICLE (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582945522511-DA1NTVII6GAOAI9J8JIR/create+account+only+filled_border.jpg theLocal.news CLIENT (Copy) - CREATE ACCOUNT/SUPPORT (Copy) (Copy) (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581720983528-2MZOWJE5A8RAPEMBBMLQ/p4_SUSscore.png theLocal.news CLIENT (Copy) https://www.fanniengo.com/oasis-tea-zone-user-interviews-2 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581720465319-DGBDX7WPIGE25JJF7ZF1/p2_competitors_ss1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815345246-MITSIX15KJIGNPGIHMZ6/80002398_440062866666445_3223559413063221248_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815960880-I55L0FK2O19R03T3F2LM/80104029_2623253917709877_5520384511373737984_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816630434-22IBPSOMPTWOFMMUPKJH/80105876_610697966368814_3735278008735367168_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816273014-I0ASREHRURJQ82C5HT0F/80612361_504542296824176_3572255214981349376_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816496566-OP6JUJKM3E60NO2WQ53F/80998790_2528045724074466_209754211187949568_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816591898-L960ONB4U40FRYWW1PFX/81156276_828481187606528_3311869227773722624_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814150412-8KLP7N6OFIT9DO6HHZT8/20191212_082517.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814153876-50GCSWYTVJLKJ0RBJV74/20191212_130629.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814157588-RWGKYOPCUF1H6FKYK7T5/20191212_132912.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582925797949-8NSAYQHJUO999Q0XA81W/20191217_153437.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814333120-YQY2GD64QGQM1NQKHXKZ/storyboard_o2.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702134674-L1PM9Y1GFQI573H4QC5N/P2+checkout+flow+chart.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - USER FLOW I created this user flow to help me understand which pages I will need to sketch and wireframe out for the prototype. A couple of task flows are included in this user flow because this is a whole new concept design and need to try to tackle as many flows as we can. This helps me fully prototype a more robust design to present to the client on how we can solve this problem on online news. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702155393-YKB8B3TKQMMKCIDXKIY9/P2+Site+Map.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - SITE MAP I used the mental models from the card sort and know John’s needs for this site map. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811476180-5XPQ5YHPZGGQXDKKC3T7/20191218_161535.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702002276-XR57SR475LSU2KJI18FR/Persona_john_headshot.png Oasis Tea Zone USER INTERVIEWS (Copy) - PERSONA John is the single parent of a 12 yo girl. He struggles to find the right activities for her as her interests change regularly, and he tends to steer her toward the things that he can also take part in. He is a little cost-conscious and wants cool stuff at a fair price. As an art teacher, he cares about design and is critical and vocal about brands which don't meet his high expectations. He chooses his brands carefully to reflect his tastes and behavior Pain points: Lack of sufficient product descriptions Difficult navigation Lack of trust with unfamiliar retailers https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581819120606-P2163578E5TSFCC1MJ2I/p2_comparative2.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814088621-MJV3CJEBXUTAGCLWPBLM/20191218_161906.jpg Oasis Tea Zone USER INTERVIEWS (Copy) - CARD SORT After discovering the insights from the affinity mapping and synthesizing the research, I added those insights along with the current links and pages on Oasis website for card sorting with 3 participants. This helped me see which grouping of navigations made more sense to users. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581813448780-UB2ZFK7FFN8J68OGBFQY/Affinity_mapping.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581722601592-WODKX76MJD49SALTOHTE/p2_wireframe_flow1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811005169-VP9CSLYIKY4PR3XLTHM1/20191210_182033.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://www.fanniengo.com/oasis-tea-zone-user-interviews-3 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581720465319-DGBDX7WPIGE25JJF7ZF1/p2_competitors_ss1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581813448780-UB2ZFK7FFN8J68OGBFQY/Affinity_mapping.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814150412-8KLP7N6OFIT9DO6HHZT8/20191212_082517.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814153876-50GCSWYTVJLKJ0RBJV74/20191212_130629.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814157588-RWGKYOPCUF1H6FKYK7T5/20191212_132912.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702155393-YKB8B3TKQMMKCIDXKIY9/P2+Site+Map.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - SITE MAP I used the mental models from the card sort and know John’s needs for this site map. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702002276-XR57SR475LSU2KJI18FR/Persona_john_headshot.png Oasis Tea Zone USER INTERVIEWS (Copy) - PERSONA John is the single parent of a 12 yo girl. He struggles to find the right activities for her as her interests change regularly, and he tends to steer her toward the things that he can also take part in. He is a little cost-conscious and wants cool stuff at a fair price. As an art teacher, he cares about design and is critical and vocal about brands which don't meet his high expectations. He chooses his brands carefully to reflect his tastes and behavior Pain points: Lack of sufficient product descriptions Difficult navigation Lack of trust with unfamiliar retailers https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811476180-5XPQ5YHPZGGQXDKKC3T7/20191218_161535.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581819120606-P2163578E5TSFCC1MJ2I/p2_comparative2.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581722601592-WODKX76MJD49SALTOHTE/p2_wireframe_flow1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814088621-MJV3CJEBXUTAGCLWPBLM/20191218_161906.jpg Oasis Tea Zone USER INTERVIEWS (Copy) - CARD SORT After discovering the insights from the affinity mapping and synthesizing the research, I added those insights along with the current links and pages on Oasis website for card sorting with 3 participants. This helped me see which grouping of navigations made more sense to users. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815345246-MITSIX15KJIGNPGIHMZ6/80002398_440062866666445_3223559413063221248_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815960880-I55L0FK2O19R03T3F2LM/80104029_2623253917709877_5520384511373737984_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816630434-22IBPSOMPTWOFMMUPKJH/80105876_610697966368814_3735278008735367168_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816273014-I0ASREHRURJQ82C5HT0F/80612361_504542296824176_3572255214981349376_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816496566-OP6JUJKM3E60NO2WQ53F/80998790_2528045724074466_209754211187949568_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816591898-L960ONB4U40FRYWW1PFX/81156276_828481187606528_3311869227773722624_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811005169-VP9CSLYIKY4PR3XLTHM1/20191210_182033.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582925797949-8NSAYQHJUO999Q0XA81W/20191217_153437.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814333120-YQY2GD64QGQM1NQKHXKZ/storyboard_o2.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702134674-L1PM9Y1GFQI573H4QC5N/P2+checkout+flow+chart.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - USER FLOW I created this user flow to help me understand which pages I will need to sketch and wireframe out for the prototype. A couple of task flows are included in this user flow because this is a whole new concept design and need to try to tackle as many flows as we can. This helps me fully prototype a more robust design to present to the client on how we can solve this problem on online news. https://www.fanniengo.com/oasis-tea-zone-user-interviews-4 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1582925797949-8NSAYQHJUO999Q0XA81W/20191217_153437.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814150412-8KLP7N6OFIT9DO6HHZT8/20191212_082517.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814153876-50GCSWYTVJLKJ0RBJV74/20191212_130629.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814157588-RWGKYOPCUF1H6FKYK7T5/20191212_132912.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814088621-MJV3CJEBXUTAGCLWPBLM/20191218_161906.jpg Oasis Tea Zone USER INTERVIEWS (Copy) - CARD SORT After discovering the insights from the affinity mapping and synthesizing the research, I added those insights along with the current links and pages on Oasis website for card sorting with 3 participants. This helped me see which grouping of navigations made more sense to users. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581814333120-YQY2GD64QGQM1NQKHXKZ/storyboard_o2.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702155393-YKB8B3TKQMMKCIDXKIY9/P2+Site+Map.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - SITE MAP I used the mental models from the card sort and know John’s needs for this site map. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815345246-MITSIX15KJIGNPGIHMZ6/80002398_440062866666445_3223559413063221248_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581815960880-I55L0FK2O19R03T3F2LM/80104029_2623253917709877_5520384511373737984_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816630434-22IBPSOMPTWOFMMUPKJH/80105876_610697966368814_3735278008735367168_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816273014-I0ASREHRURJQ82C5HT0F/80612361_504542296824176_3572255214981349376_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816496566-OP6JUJKM3E60NO2WQ53F/80998790_2528045724074466_209754211187949568_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581816591898-L960ONB4U40FRYWW1PFX/81156276_828481187606528_3311869227773722624_n.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581813448780-UB2ZFK7FFN8J68OGBFQY/Affinity_mapping.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811476180-5XPQ5YHPZGGQXDKKC3T7/20191218_161535.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702002276-XR57SR475LSU2KJI18FR/Persona_john_headshot.png Oasis Tea Zone USER INTERVIEWS (Copy) - PERSONA John is the single parent of a 12 yo girl. He struggles to find the right activities for her as her interests change regularly, and he tends to steer her toward the things that he can also take part in. He is a little cost-conscious and wants cool stuff at a fair price. As an art teacher, he cares about design and is critical and vocal about brands which don't meet his high expectations. He chooses his brands carefully to reflect his tastes and behavior Pain points: Lack of sufficient product descriptions Difficult navigation Lack of trust with unfamiliar retailers https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581819120606-P2163578E5TSFCC1MJ2I/p2_comparative2.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581811005169-VP9CSLYIKY4PR3XLTHM1/20191210_182033.jpg Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581720465319-DGBDX7WPIGE25JJF7ZF1/p2_competitors_ss1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581702134674-L1PM9Y1GFQI573H4QC5N/P2+checkout+flow+chart.jpeg Oasis Tea Zone USER INTERVIEWS (Copy) - USER FLOW I created this user flow to help me understand which pages I will need to sketch and wireframe out for the prototype. A couple of task flows are included in this user flow because this is a whole new concept design and need to try to tackle as many flows as we can. This helps me fully prototype a more robust design to present to the client on how we can solve this problem on online news. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581722601592-WODKX76MJD49SALTOHTE/p2_wireframe_flow1.png Oasis Tea Zone USER INTERVIEWS (Copy) https://www.fanniengo.com/about-me daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581549248696-HZJDHRS9ZDB425ZJBKFV/headshot_round2.png About me https://www.fanniengo.com/about-me-1 daily 0.75 2020-04-09 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1581549248696-HZJDHRS9ZDB425ZJBKFV/headshot_round2.png About me (Copy) https://www.fanniengo.com/other-work daily 0.75 2021-05-14 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483871963-CRIKRZ6T1QF2KXRVZVW2/district_storefront_thumbnail_1.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483827188-ZSLYPWF2O1DQH8GEJWSP/klik_back_thumbnail_1.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483661394-W2D72UNRNCXVTCAQN90I/wii_corner_thumbnail_1.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483278783-B6965B02VVPZBZPVYK5U/portfolio_pages_foxfury_1.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483721818-LR1THTJCSM6K44K527OU/district_hq_lobby_thumbnail_1.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591332912521-YHAL7EB8ENBQNXMYY493/doux_thumbnail.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483238113-2D62SN7LAZM9XJEXKYIQ/DSC01642_edit.jpg Other Work https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1586483201167-QHWTRN1IJSV9XUG0ON52/DSC01591_edit_final.jpg Other Work https://www.fanniengo.com/intenza-experiential daily 0.75 2020-05-29 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705662791-BIFZKRJ4D8YLQ4JVIKB9/DSC01462_edit.jpg Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705694247-ZBAJOQTD0L5X6V91IU4J/DSC01458_edit.jpg Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1574135017960-137M1FLIOEFR9XWKQUG6/view_4-1_121916.jpg Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1574274430159-RNNFM5F2MVSTQENK67UQ/view_4-1_121316.JPG Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705522601-LQLR2GGOJ27HNY2OUBO2/view_1-1_121916.JPG Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705752231-56QNF2EMKV2FXD4NM1NZ/DSC01468.JPG Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705732721-GS8IGFO2MMRMP1M9A7PZ/DSC01474.JPG Intenza EXPERIENTIAL (Copy) https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1553705619128-5FZMJPMMDXYQPXNC41CT/view_8-1_121416.JPG Intenza EXPERIENTIAL (Copy) With so many companies at the show hall Intenza are competing with, a simple yet impactful wayfinding sign with the brand would be ideal to draw attention. It would stand out from the rest as it would be one of the largest and prominent signage in the show hall. https://www.fanniengo.com/doux daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591333137357-RH69Z8MDL604SZPX032J/view_4.jpg Doux https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591333091559-Q2NLRDKBR8BLYK3GAT3Q/view_6.jpg Doux https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591333060486-CQONSGGSHGB46D40NMP1/view_1.jpg Doux https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/1591333118925-H12QQQSWOO2BXR5J73W8/view_3.jpg Doux https://www.fanniengo.com/resume-1 daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/cc34ad93-de6e-4d21-a1b9-0f955d844895/fngo_resume.jpg Resume https://www.fanniengo.com/current-experience daily 0.75 2025-11-20 https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/e1c26a88-5b44-434d-95f2-462062478ba2/Microsoft-Logo.jpg Current Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/9e96d4d1-8f7a-4c3f-aa7b-d582d68e6526/logo.png Current Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/e0ae1817-65df-4255-91de-55e18f42bb25/meta-logo-primary_standardsize-01.png Current Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c86d4be840b16b963e3153f/b77f83f7-2fb2-42ef-99de-78c70354355e/Samson_Word_Tag_541.jpg Current Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference.